here's a conversation we just had on icq.

jacob: i'm not really sure what raisin bran x-treme is... what's the x-treme?
mal: oh... it's raisin bran CRUNCH. the sweet and crunchy and wonderful kind of raisin bran. i likes me my dietary fibre.
jacob: what? dude, do they have people skydiving and shit all over the box?
mal: no... but it has this total pop arty thing on the back... with some dude with sunglasses...
jacob: does he have his arms crossed while leaning back in a "i'm too cool for you" type of way?
mal: yep... and a smug grin. ... at least that's how i remember him.

the end.